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Thursday
Feb132014

The toddler's guide to selling

Making sales doesn’t always come naturally to all of us, but to have a business it really is a necessity. While it can make you feel awkward at times, there are some key selling tips you can pick up from the smaller members of your family, particularly those dear little, chubby cheeked creatures we call toddlers.

So to help you with your sales process, here you will find “The toddler’s crash course in how to sell so you get what you want”. While I don’t recommend following the exact toddler translation, their overall sales method can certainly teach us a thing or two.

Ask questions


Questions are incredibly powerful. To be more effective in your sales approach, develop a series of questions that will provoke a response and help you get through to your target market.

Toddler Translation:

“Mum can I have a toy car? Mum can I have a chocolate? Mum can I have hot chips? Mum? Mum? Did you hear me mum? Mum? MUM? MUM?! Excuse me mum? Can I have a donut? Can I have a book? Mum what about that doll? Mum? Mum I need more crayons, can I get more crayons? Mum can I have those stickers? Mum can I have some new gumboots? Mum can I have a go on the ride? Mum? MUM? MUM CAN I HAVE RIDE? MUM? PLEASE? WHY? BUT, WHY?

Find the pain points


We move faster away from pain than we do towards pleasure. So identify your target markets points of pain in order to persuade them towards your solution.

Toddler Translation:

Pain point number one, public places. You want to get what you want quickly? Then make a scene in front of people. The more public the better, like in the middle of grocery shopping, when grandma is over, when you’re out at party or in a restaurant - oh that’s a good one! Not going out anywhere? That’s ok, wait until they are on the phone, you’ll get what you want in no time.

Don’t see objections as a no, see them as an opportunity to sell in a different way


Don’t be put off by objections, objections are your target market ways of voicing their concern and when handled right give you the opportunity to make a more personalised sales pitch to get them over the line.

Toddler Translation:

“Yes” means yes
“Maybe” means yes
“I’ll think about it” means yes
“We’ll see” means yes
“Not yet” means I need more convincing
“No” means try harder
“I said no” means get a lot louder and if the situation calls for it drop to the floor and flail your arms and legs

Create a sense of urgency


To close the sale you need to call your target market to act, and the best way to do that is to create a sense of urgency. Help them feel that if they don’t spend now they are either going to be missing out or somehow disadvantaged.

Toddler Translation:

Talk quickly. Talk loudly increasing your volume every 20 seconds. Remember you don’t just want to get the attention of your parent, you want to get the attention of every single person around you. When you see others glaring at your parent, you know you’re establishing urgency.

At this point remind them they have the power to calm you down by getting you what you want. You may want to give a couple of alternatives that will pacify you at this point, because you don’t want to be completely unreasonable right? Ok, ok you can be the judge…

Amanda x

Tuesday
Dec312013

One word for the year

There's something so inspiring about the last day of the year. It’s a day to look forward and to look back. To be excited of what is to come and to celebrate and learn from what has come already.

While tomorrow will be just another day for some, for me brings a new hope, a new purpose, a clean slate and a chance to make big and lasting changes.

To start these changes happening I set myself a little New Year’s Eve task this morning. A task inspired by a friend and collaborator, Sally-Anne Blanshard, after reading her latest post "One word – focus on 2014" on her Nourish Coaching blog. In it Sal shared how instead of doing New Year Resolutions, she chooses one word that will sum up her year, one word that will be her focus for the next 12 months.

It’s a brilliant idea isn’t it?

The word of course is up to you and depends on where you are at in your journey, what you want to achieve and what inspires you. The interpretation and practical application of that word is also up to you.

What I love most about this idea is that it gives you perspective. When you face adversity, need to prioritise or have to make a decision you have a word to centre yourself, to help give you clarity and direction.

So what word have I chosen for 2014?

FOCUS.

Because this year I want to be present – truly present in whatever role I am playing or whatever task I am doing. To allow myself to switch off everything else that is going on in my brain and focus on who or what is in front of me. To focus on and strengthen the relationships I have. To enjoy and live in the moment, not rush past it or plan ahead of it.

I also chose the word FOCUS as I want to have greater focus this year, to be clearer on my priorities and boundaries so I say “yes”, “no” or “not yet” more wisely. To know and trust myself. To know where I’m headed and what I want to achieve so I can put my determination to better use.

In my business, I want to focus more on the bigger picture of being a business owner instead of the day-to-day operations when you’re self-employed. To focus on my strengths and outsource the rest so I can work more productively and strategically.  

And you know what? Next year is going to be a very different year because of it. I'm certainly feeling excited by it!

What word will you choose for 2014?

Amanda x