Making sales doesn’t always come naturally to all of us, but to have a business it really is a necessity. While it can make you feel awkward at times, there are some key selling tips you can pick up from the smaller members of your family, particularly those dear little, chubby cheeked creatures we call toddlers.
So to help you with your sales process, here you will find “The toddler’s crash course in how to sell so you get what you want”. While I don’t recommend following the exact toddler translation, their overall sales method can certainly teach us a thing or two.
Questions are incredibly powerful. To be more effective in your sales approach, develop a series of questions that will provoke a response and help you get through to your target market.
“Mum can I have a toy car? Mum can I have a chocolate? Mum can I have hot chips? Mum? Mum? Did you hear me mum? Mum? MUM? MUM?! Excuse me mum? Can I have a donut? Can I have a book? Mum what about that doll? Mum? Mum I need more crayons, can I get more crayons? Mum can I have those stickers? Mum can I have some new gumboots? Mum can I have a go on the ride? Mum? MUM? MUM CAN I HAVE RIDE? MUM? PLEASE? WHY? BUT, WHY?
Find the pain points
We move faster away from pain than we do towards pleasure. So identify your target markets points of pain in order to persuade them towards your solution.
Pain point number one, public places. You want to get what you want quickly? Then make a scene in front of people. The more public the better, like in the middle of grocery shopping, when grandma is over, when you’re out at party or in a restaurant - oh that’s a good one! Not going out anywhere? That’s ok, wait until they are on the phone, you’ll get what you want in no time.
Don’t see objections as a no, see them as an opportunity to sell in a different way
Don’t be put off by objections, objections are your target market ways of voicing their concern and when handled right give you the opportunity to make a more personalised sales pitch to get them over the line.
“Yes” means yes
“Maybe” means yes
“I’ll think about it” means yes
“We’ll see” means yes
“Not yet” means I need more convincing
“No” means try harder
“I said no” means get a lot louder and if the situation calls for it drop to the floor and flail your arms and legs
Create a sense of urgency
To close the sale you need to call your target market to act, and the best way to do that is to create a sense of urgency. Help them feel that if they don’t spend now they are either going to be missing out or somehow disadvantaged.
Talk quickly. Talk loudly increasing your volume every 20 seconds. Remember you don’t just want to get the attention of your parent, you want to get the attention of every single person around you. When you see others glaring at your parent, you know you’re establishing urgency.
At this point remind them they have the power to calm you down by getting you what you want. You may want to give a couple of alternatives that will pacify you at this point, because you don’t want to be completely unreasonable right? Ok, ok you can be the judge…